Researched outreach, from first search to first reply.
Herald helps a sales team reach the right people. It finds and researches prospects, prepares email sequences for the team to approve, sends them within daily limits for each mailbox, and sorts the replies so your team spends its time on the conversations.
Hello Ms. Reyes,
I came across the news that your company is opening two new regional offices this year, and the hiring that comes with it.
We help growing teams bring new colleagues up to speed, and I thought a short introduction might be useful. Would a brief call next week be of interest?
An example email. The opening line is personal; the rest is the text your team approved.
From a brief to a conversation
Six stages, with your team’s approval in the middle. Nothing is sent until a person has read it and agreed.
Discover
A plain-language brief becomes a search for the right organisations and people.
Qualify
Duplicates and anyone who has opted out are set aside before anything else happens.
Research
Herald reads about each organisation and notes what is relevant to them.
Approve
Your team reads sample emails written for real prospects, edits them, and approves.
Send
Emails go out from a team member’s own mailbox, within the limits you set.
Reply
Every response is read and sorted, and a person takes the conversation forward.
Every reply read and sorted
Herald reads every reply, works out what it means and sets the next step. A reply that needs an answer waits for a person.
This is timely for us. Could we talk next week?Follow-ups stop. A suggested reply waits for your review.
I’ve moved on, but my colleague now leads this.An introduction to the right person is drafted for you.
Please check back with us in the new year.Follow-ups stop. A note is kept for later.
I am out of the office until the 14th.The sequence waits until they are back.
Please remove me from your list.Honoured immediately, and remembered permanently.
Herald prepares the ground. Your team builds the relationship.
Herald takes care of
- Finding prospects that match your brief
- Learning about each organisation
- Drafting sequences and personal openings
- Reading and sorting every reply
Your team looks after
- Approving each sequence before it is sent
- Conversations with people who reply
- Referrals and introductions
- What your organisation does and does not say
Rules that always apply
The limits below are part of the software. Herald writes the messages; the system decides whether, when and how many are sent.
Approval comes first
A sequence is sent only after your team approves it. Editing it asks for approval again.
Opt-outs are permanent
Unsubscribes, bounces and complaints go on one list that every campaign respects.
Limits on volume and timing
Daily limits for each mailbox, working hours only, and no sending on weekends or holidays.
Checked before it is said
Personal details are verified first, and every draft is checked against your own guidelines.
Herald sends from your team’s own mailboxes and follows your guidelines for what is said and when.
Describe the customer you want more of.
We will show you sample research and a draft sequence for real prospects before anything is sent.
- You walk us through the process and the system behind it.
- We tell you plainly whether an agent is the right fix.
- If it is, we outline what we would build and what it would take from your team.